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Welcome to Animal Spirits, a show about markets, life and investing.

Join Michael Batnik and Ben Carlson as they talk about what they're reading, writing, and watching.

Michael Batnick and Ben Carlson work for Rit Holt's wealth management.

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podcast.

Ben, we just spoke with Lawrence Black founder, and he's created a product for advisors that allows you to take a look under the hood and really compare

different indexes with one another.

I think the timing of the launch of his firm, it just was founded this year, is pretty optimal because people are going to have to

or want to get more creative with their portfolios in years ahead.

They're probably going to need help because even a simple value or quality or momentum or dividend strategy, there's a million different ways you can do it now.

And a lot of the advisors probably don't understand them well enough to get under the hood a little bit and know what's going on in there.

Yeah so we've moved well past IV VO SPY all of the S&P 500 index ETS which which are, those are all apples and apples.

But there are a lot of more creative ones like we had a conversation last week with

Simplify, we spoken with Innovator EDFs in the past, the defined Alcombe EDFs, there is a lot more choice,

a lot more options that investors have these days and I think they're going to need help,

having somebody really break it down in plain English what they're getting exposure to.

And in this talk with Lawrence we get into the fact that he think this stuff is going to explode

in the future and I tend to agree with him that there are going to be so many new options for people

...