Today's Animal Spirits Talk Your Book is presented by Innovator EDFs.

Define Your Future. Go to Innovator ETS.com to learn more.

Welcome to Animal Spirits, the podcast that takes a completely different look at markets and investing, hosted by Michael

Batnik and Ben Carlson, two guys who study the markets as a passion, and invest for all

the right reasons.

Michael Batnik and Ben Carlson work for Ritholt's wealth management.

All opinions expressed by Michael and Ben or any podcast guests are solely their own opinions

and do not reflect the opinion of Ritholt's wealth management. This podcast is for informational purposes only. not be relied on and I sat down with Bruce Bond who is the co-founder and CEO of

Innovator Capital Management. Bruce has been in the EDF business for a long

time he is a co-founder of Power

shares back in 2003. So he definitely has had some success in the past and we were

really excited to talk to him because a lot of the newish products are

solutions looking for a problem and this does not have that same feel to it.

And one of the biggest problems a lot of people had in the aftermath of the financial crisis was,

well, how do we had your downside?

How do we get that downside volatility to come down?

And unfortunately, a lot of investors went into products that

forgot about the upside so they tried to hedge their downside too much and then they

forgot about oh wait upside can be a risk too if we're not careful and so people went into products besides just just

lower in the risk, lowering the risk and going into cash.

They ended things like hedge funds and manage futures

and structured notes and all these other things that maybe they didn't know what they're getting themselves into and they definitely have lagged on the upside probably in a much more meaningful way than they anticipated.

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