Today's Animal Spirits talker book is brought to you by Innovator ETFs.

Go to innovatoretfs.com to learn more about their buffer, accelerated all these different

ETFs that help protect on the downside and give you more upside.

Welcome to Animal Spirits, a show about markets, life, and investing.

Join Michael Batnik and Ben Carlson as they talk about what they're reading, writing,

and watching.

Michael Batnik and Ben Carlson work for RIT Holt's Wealth Management.

All opinions expressed by Michael and Ben or any podcast guests are solely their own

opinions and do not reflect the opinion of RIT Holt's Wealth Management.

This podcast is for informational purposes only and should not be relied upon for investment

decisions.

Clients of RIT Holt's Wealth Management may maintain positions in the securities discussed

in this podcast.

All right, Ben.

I feel like we gave ourselves a pat on the back on the show, but I'm giving this a second

pat on the back.

When we first spoke to Bruce about these products, one of the reasons why we were so bullish

on there being a product market fit is because people love a good story, investors love

a good story, and this is a story with a defined outcome.

So people can know at least one of their products, the Buffer ETFs, people can go into the market

and know their downside.

And even though there's no free lunch, what's the catch?

...