If the first 50 years were an experiment to prove that a business could be

responsible and successful turns out it's not just possible it's profitable so

what's next what's next is simple it's human power and it's finding the joy in

doing difficult things what's next is turning capitalism on its head and

putting all our money where I'm out this what's next is unstoppable for nearly

50 years Patagonia has given a damn about people and the environment find

more at Patagonia.com slash stories

you're listening to the dirt backdaries a production of duct tape then beer with

additional support from Kuat because you love your bike AG1 foundational

nutrition that supports whole body health and arrow press the better coffee

press I need to have a very serious conversation with y'all something needs to

change you do not scare me for 13 years every October you start setting in these

stories they're supposedly scary right it's like really you expect the hair on

my neck to stand up or to have a tough time going to sleep or that you know

they're not looping in my head every time I go out running while I'm putting

this show together come on it's never happened you don't scare me seriously

guy that's in the story about the mysterious hitchhiker who shares all the

details of his life while you're driving on a mountain pass and then you go to

visit his place of work and it turns out he's been dead for months it's

been staying in identity clearly clearly or the one from 10 years ago when the

forest crew found the freshly dug grave and the next day there were two freshly

dug graves like come on that's that's just somebody getting top soil for

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