Hey everybody and welcome back to the Ground Up show. I'm your host, Matt Diavella. Today I'm sitting down to talk with the one and only Craig Adams. You might know Craig from his YouTube videos about minimalism, filmmaking, and travel. On this episode, we discuss when minimalism goes too far, how to avoid clickbait and sensational content, and also how to simplify the role

of social media in your life. That in just one minute, but first, something very important.

Our continuing segment, the Get the Rock on Matt's podcast, Jingle Competition.

Get the Rock on Matt's podcast.

Jingle Competition That's right, it's arguably the greatest competition

in the history of podcast, emphasis on arguably.

In my quest to get Dwayne the Rock Johnson

on this very podcast, I am seeking a jingle

to carry me through this journey.

So last week we played two of the finalists, two amazing jingles, and this week I'm going to play two more.

This one right here is from Matthias Henrique Borg, Noel, from Brazil.

Let's get the rock. Let's got the rock. Let's got the rock.

Let's got the rock.

Oh, Matt's broadcast.

That's good.

I love the, that it's, you know what?

I, what I've come to realize is what is so important about a jingle is the end, right?

It's like that final hit.

It's like how, because especially with

something like this, where it's, we're not taking ourselves too seriously. You want it to be, I don't think,

to be honest, I don't know if anybody who creates and uses jingles are taking themselves

seriously. If you are, you've got a problem. But I think there needs to be some kind of like,

...