5 • 813 Ratings
🗓️ 3 July 2025
⏱️ 55 minutes
🧾️ Download transcript
Do you want to take your personal brand to the next level? I’m joined by personal branding expert, AJ Vaden, the CEO & Co-Founder of Brand Builders Group! We dig into her brand new book, Wealthy and Well-known: Build Your Personal Brand and Turn Your Reputation into Revenue, to break down what it takes to become a personal branding master. We explore why investing in yourself is a MUST if you want to expand the impact you create, and the sneaky blocks that keep people from breaking through in their personal brand. AJ also reveals simple tips and concepts for entrepreneurs of all stages to get specific, find your niche, shift the way you approach marketing, sales, and branding, and become a magnet for who you are meant to serve.
HIGHLIGHTS
00:00 Meet AJ Vaden, the CEO & Co-Founder of Brand Builders Group!
03:25 When did you decide to go all-in on personal branding?
07:05 Should you build a personal brand or your business brand?
11:45 The biggest misconception surrounding personal brands.
14:45 Three tips for beginner entrepreneurs to get clear on their brand.
22:35 How to shift the way you think about your brand.
31:30 Does the size of your audience matter for your success?
37:15 A BTS peek into the first chapter of Wealthy and Well-Known.
43:20 How to stay the course and avoid distractions.
47:45 What is one takeaway from your book you want women to leave with?
50:30 Celebrating AJ’s Powerhouse moment of her son coming to her with honesty.
RESOURCES + LINKS
Get the audiobook of Wealthy & Well Known for FREE here: https://freebrandaudiobook.com/powerhouse
Click HERE for tickets to the 2025 Powerhouse Women Event August 15-17th in Scottsdale, Arizona!
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FOLLOW
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Visit the Powerhouse Women website: powerhousewomen.co
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Click on a timestamp to play from that location
0:00.0 | Marketing is slow, sales is fast. What if every single person that you came in contact with |
0:06.0 | already had a trusted relationship with you? Before you ever met them, that is the art of |
0:12.1 | personal branding. You have a reputation, you actually have a personal brand, whether or not |
0:17.0 | you're being intentional. It's there. How do you become well known for your audience, |
0:22.4 | for the person that you're meant to serve |
0:24.6 | because you become like a magnet? |
0:26.4 | This one concept completely shifted the way |
0:29.5 | I think about my brand. |
0:31.2 | I have to be on every platform. |
0:33.2 | I have to do all the mediums. |
0:35.0 | Every new this, every new that says who. This is how you know that |
0:39.4 | you have not found your who is that you don't love your clients. Dang. What is the biggest |
0:46.1 | misconception that you see entrepreneurs have? What is the biggest thing blocking them? If you |
0:51.5 | need more clients, if you need to make money, you need to focus on. |
1:01.8 | Ready to what? Welcome to Powerhouse Women. The podcast for women who know they are ready for more. |
1:02.9 | Let's go. |
1:12.6 | Introducing your host and the founder of Powerhouse Women, Lindsay Schwartz. Hi. If you're hungry to grow and expand your career, |
1:17.7 | business, and life, you're in the right place. You ready for your breakthrough? Let's do it. |
1:30.3 | Our house women! Today we are talking about how to become wealthy and well-known by building your personal brand. And I have the best person I could possibly think of to have this conversation with me. |
1:35.3 | I'm joined by AJ Vaden, who is the CEO and co-founder of Brand Builders Group. |
1:39.3 | She is also the author, the co-author with her amazing husband, Rory, of a brand new book called |
1:45.7 | Wealthy and Well-known, Build Your Personal Brand and Turn Your Reputation into Revenue. |
... |
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