Welcome to the CLS experience. I'm your host, Craig Siegel. I'm a born and raised New Yorker

who achieved success with multiple businesses, but I crave something deeper. So I dedicated myself to

personal growth and transformation by revamping my mindset.

I went from being unable to run a mile to conquering four marathons the following year.

Now, I want to help others manufacture big breakthroughs of their own.

That's a game changer.

That's really why, and that was why I originally, you know, I sort of shot away from a word psychology before.

Yes.

You know, because I'm very into neuroscience.

Now, if you talk to a psychiatrist or psychologist who's simultaneously into neuroscience, you've got a smart dude.

Or guy or gal.

But if you're not factoring neuroscience, you're ignoring extremely effective and extremely

reliable hard science.

And as you said, the smile, the smile triggers a neurochemical response in both you

and your counterpart.

Now, what the circuitry is that's triggered is up for debate. So what causes it and the fact that it happens are two separate things.

It's a little like gravity. We don't know what causes gravity, but you still go splat on the pavement if you step

off the top of a building. On today's episode of the CLS experience is a very special treat. He's

the master negotiator and one of the top authorities in the world of business, negotiation, and

communication skills.

He served 24 years with the FBI, becoming one of the most decorated hostage negotiators on planet Earth. He's now using his expert experience in international crisis and high-stakes

negotiations to help millions of people and businesses do the same. He's the founder

...