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One, three. Wondry.

I'm David Brown, and this is Business Wars Daily.

Happy Friday, everyone.

Now, this stunt has me wondering about the links to which companies will go to build their brands.

Taco Bell, which sells a soft taco for $1.19, is launching a hotel.

Yes, you heard me correctly, folks.

The fast food chain will open a pop-up taco-themed hotel in Palm Springs, California this summer. It'll be called,

what else? The Bell. Stay at the boutique lodging, and you'll not only nibble on the namesake dish, but get taco-themed cocktails, presumably hot and spicy at poolside, or even in the

pool, where you'll be able to float on a hot sauce raft. There will be a gift shop, of course,

but also a hair salon offering taco-themed braids and nail art. The bell will open for five

days beginning August 9th. It'll start accepting reservations the third week of June. Newsweek

...