Hello and welcome to Business Daily with me, Manuel Zaragoza.

In this edition, how's your sperm count?

They're ejaculate and the amount of volume look totally normal.

But when you look at that sperm underneath a microscope, what you could quickly discover

is that there's no sperm at all or none of those sperm is alive.

Male fertility rates have been in steep decline in the Western world.

We speak to the tech startups aiming to do something about it.

Male fertility is a taboo and also it's as they call in the medical community.

It's the missing arena where all the focus in fertility is on the woman and not really on the man.

The entrepreneurs trying to change that coming up here in Business Daily from the BBC.

Male fertility could well be the next wellness category the tech industry wants to disrupt

and with good reason, in 2017,

a group of researchers from Hebrew University and Mounceinai Medical School published a study

showing that sperm counts in the US, Europe, Australia and New Zealand have fallen by more than

50% over the past four decades. In a moment, more on what's thought to be behind that.

But first, the study was followed by a number of start-ups securing multi-million dollar funding

for tech solutions to an under-researched issue, namely male infertility.

Among them is Mohamed Da. He's the chief executive and one of the scientists who co-founded a French fertility

startup called Mojo Diagnostics two years ago. It's developed a tool that uses artificial

intelligence to improve sperm analysis. Mohamed told me first of all why he'd set up the company.

In 2017, I was misdiagnosed with kidney chronic disease.

Doctor told me that kidney chronic disease influenced fertility negatively.

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