Tackling ‘relentless’ rubbish with computer vision – Greyparrot co-founder Mikela Druckman

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5 • 6 Ratings

🗓️ 27 March 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mikela Druckman, CEO and co-founder of Greyparrot, explains how her company uses AI to identify and sort through “mountains” of waste, why legislation is key to reducing the volume of rubbish, and discusses the crackdown on greenwashing in the packaging supply chain.

London-headquartered Greyparrot was co-founded by Druckman in 2019. The company uses computer vision technology to analyse and sort rubbish into the right categories at waste facilities. It has raised more than $17m in funding and counts waste management companies such as Suez and Biffa among its customers. Druckman is a Global Future Council member at the World Economic Forum and was previously chief commercial officer at Blippar, where she worked on computer vision and augmented reality products.

Transcript

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0:00.0	When you're in those waste facilities and you see these mountains and mountains
0:10.0	of plastics and waste coming through every single day is relentless and never stops.
0:15.0	So where we jump in is that we are able to track the quality and the composition of that waste at all time.
0:25.6	So from the start to the middle of the process to the end.
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1:19.6	Hello and welcome to the UKTN podcast, a weekly conversation with founders of some of the UK's
1:29.5	high-growth tech companies. Each episode, we will talk through the founder's personal journey,
1:34.7	their vision for their business and their views of the wider tech industry. I'm Jane Wakefield,
1:39.8	and I'm pleased to say that I'm joined today by Michaela Druckman, the co-founder and CEO of AI Waste Analytics Platform Grey Parrot.
1:47.8	Welcome, Michaela.
1:49.1	Hi, Jane. It's great to be here.
1:50.9	Now, we're going to be talking a lot of rubbish today.
1:53.5	And I don't normally start an interview with stats, but I saw some quite shocking ones on your website.
1:58.8	So I'm going to throw some stats at you first.
2:01.9	2.1 billion tons of waste produced each year, 86 tons of recoverable materials sent to
	...

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