A Super Talk Mississippi Media Production.

This is a Thunder and Lightning exclusive here on Super Talk.

FM and Super Talk Mississippi Brian Aedat here.

NIL is the name of the game in college sports as we're speaking.

The game is changing, it's evolving, and a lot of things have come to pass in the past few

months that are really putting college football and

college athletics in a much different atmosphere than it's been before.

From the Mississippi State perspective, the Bulldog Initiative is the NIL collective of note for the Bulldogs

and they are the ones trying to get Mississippi State into that place and into that race basically

for college athletes.

Charlie Winfield is here with me. He is heading up the

Bulldog Initiative. You know, NIL started out it. We thought it was going to be, okay, these guys can

get some endorsements and you know, can give you know tennis players can give

lessons and now it's turned into these collectives so my first question is more

like what exactly is a collective and how does it work yeah and I think to answer

that you kind of have to go back in time to talk a little bit about

what you just said, which is the way it started.

And you think back after Omaha last year, we came home and NIL was brand new and so what did you see?

Hey so and so is going to be at our restaurant today and they get a few hundred dollars

to show up. We would see that of course the most notable earners in the NIO world are people

who are influencers which is probably true whether they were playing a sport or not. If you got five man people following your

Tik-Toc channel, hey you reach an audience, it makes sense. But needless to say,

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