Hi everyone welcome to the A6 and Z podcast. I'm sonel and I'm excited for us to be back after a bit of a hiatus here.

We have some new and exciting things coming to this feed so stay tuned for more.

But today we have a new episode for you, one of our

special book launch episodes, The First Podcast on the new book coming out next week

called The Brains and Braun Company,

how leading organizations blend the best

of digital and physical.

It's by Robert Siegel, who's a lecture

at Stanford Graduate School of Business, former startup

founder and entrepreneur and former exec at GE Intel and other companies.

Fun fact, he was also the lead researcher for Andy Grove's only the paranoid survive, which is sort of a theme here.

And joining us are also Jeffrey Imelt, former CEO of GE, aka General Electric.

And finally, we have A6 and Z general partner Jeff Jordan.

The conversation that follows is a hallway style combo between the three of them,

as all of them teach on business management at

Stanford Business School and I joined to ask questions from the book and just for

quick context the brain and the like leveraging size and scale and more.

In our conversation, which covers the theme of systems leadership,

we focus mainly on logistics, ecosystems, and partnerships

because it's so top of mind for so many companies.

And we also include examples of various companies briefly throughout, from Instacart and Stripe to Apple

and Android Google to Disney and Peloton and more.

...