SYSK Choice: The Importance of Consequential Strangers & The Disruption of the Ad Biz

Something You Should Know

Mike Carruthers | OmniCastMedia

Education, Social Sciences, Self-improvement, Science, Health & Fitness

4.5 • 4.3K Ratings

🗓️ 28 November 2020

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Getting kids to eat their vegetables can be frustrating for parents. However there are some techniques that can help sway your kids to at least try to eat some vegetables. This episode begins with a couple of really easy ones. https://psychcentral.com/news/2020/02/21/when-both-parents-eat-veggies-kids-more-likely-to-follow-their-example/154381.html You likely don’t give a lot of thought to how important strangers are to you because, well, they are strangers. However, certain strangers can play a far more important and seemingly mysterious role in your personal and professional success. Melinda Blau, author of the book Consequential Strangers (https://amzn.to/2NdVWKv) joins me to discuss this. Do you or someone in your circle get motion sickness? Ever wonder why that is and the best cure for it? I’ll discuss some interesting findings from a leading researcher on motion sickness that can offer some real relief. http://www.webmd.com/a-to-z-guides/features/how-to-beat-motion-sickness?page=2 How many ad messages do you think you are exposed to every day? The number will astound you. Journalist Ken Auletta, author of the book, Frenemies: The Epic Disruption of the Ad Business (https://amzn.to/2tL09x8) joins me to explain why the advertising business is in turmoil and the rather serious consequences it can have on you as a consumer. PLEASE SUPPORT OUR SPONSORS! https://monday.com One platform, better teamwork - First 2 weeks free! https://bluechew.com First order free! Use promo code; SOMETHING https://www.geico.com Bundle your policies and save! It's Geico easy! https://www.walgreens.com/topic/promotion/mywalgreens.jsp Shop, Save & Stay Well - Join for free at myWalgreens.com https://deals.dell.com/en-us or 1-800-BUY DELL for the best Black Friday savings available now! https://wondery.com/shows/jacked-rise-of-the-new-jack-sound/ Jacked: Rise of the New Jack Sound the new podcast from Wondery. Listen and subscribe today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I just learned Discover Credit Cards do something pretty awesome.
0:05.2	At the end of your first year, they automatically double all the cash back you've earned.
0:10.7	That's right, everything you've earned doubled.
0:13.6	All the cash back from eating at your favorite soup dumpling restaurant?
0:17.6	Doubled.
0:18.6	All the cash back from that trip you sort of learned how to snowboard?
0:22.7	Also doubled.
0:23.9	And the best part, you don't have to do anything ridiculous to get it.
0:27.5	Oh, Discover does it automatically.
0:30.5	Seriously though, see terms and check it out for yourself at Discover.com slash match.
0:39.3	Today on something you should know, if you want to get your family to eat more vegetables,
0:44.5	I'll tell you how and it's really easy.
0:47.4	Then the importance of consequential strangers in your life.
0:51.4	They may not be close like a good friend.
0:54.3	But you can feel close to a consequential stranger.
0:57.0	You may not be the person often.
0:58.6	You may not be any of the others.
1:00.1	You may not invite the person ever to your house for dinner.
1:03.2	But we need to see him or her.
1:05.3	It's a very enjoyable time.
1:07.3	Plus, if you get motion sickness when you travel, I have something to tell you that will help
1:12.1	you feel a lot better.
	...

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