Swoon - Welcome to the Par-Tea!
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 18 August 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CartText**
Modernizing the classic drink. That's what Swoon does. In the first half of this feature, we have Jeniffer Ross and Cristina Ros Blankfein, Co-Founders of Swoon, a zero sugar beverage brand.
Jennifer and Cristina went to business school together. Jennifer spent most of her life looking for low sugar options as she was diagnosed with Type 1 Diabetes at six. Since choices were hard to find, they both saw a void in the market that they could fill by creating Swoon, a brand that makes tasty yet healthy beverages.
During the pandemic, the brand faced challenges, but they kept going by getting creative with their marketing strategies, focusing their efforts online, and going direct to the consumer.
In part 1, they discuss:
* What they are grateful for
* Overview of the brand
* What pushed them to start Swoon
* What they did in pandemic
* Working on getting Swoon in new markets
* Things they wish they knew before launching their brand
Join Ramon Vela and Jeniffer Ross, and Cristina Ros Blankfein as they break down the inside story on The Story of a Brand.
For more on Swoon, visit: https://www.tasteswoon.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.3 | So thank you so much for the lovely introduction, Ramon. |
| 0:25.9 | But as you were saying, soon, from our perspective, we're really just modernizing classic |
| 0:30.6 | drinks. |
| 0:31.0 | So we're looking at the drinks that you love and just making, cleaning them up and making |
| 0:35.7 | them just as tasty, but also healthy. |
| 0:38.6 | So all of our products are zero sugar. So the sweetness profile is always a bit light. |
| 0:44.1 | We want it to sort of sit between a seltzer and a fruit juice. So you can always continue to |
| 0:48.5 | have another. And also a spot that we really think is missing in the current beverage landscape. |
| 0:53.9 | So we have a line of lemonade and iced teas as well as... also a spot that we really think is missing in the current beverage landscape. |
| 0:54.2 | So we have a line of lemonade and iced teas, as well as the simple syrup, which is really |
| 1:00.3 | serves for us as the backbone since that's what sweetens beverages is simple syrup, which |
| 1:05.6 | usually is made of a whole lot of sugar, but we use a great proprietary monk fruit formulation that is just |
| 1:13.4 | sweet enough, very smooth, and can really pair with anything from morning, noon, and night. |
| 1:23.4 | This episode is brought to you by repeat, the easiest way for your customers to reorder products |
| 1:29.6 | they love. Now, most vendors in the Shopify ecosystem will have you believe that |
| 1:34.6 | subscription-focused commerce is the key to customer retention for CPG brands. But with monthly |
| 1:41.4 | churn rates pushing 10% across the industry, |
| 1:46.1 | repeat has a better way. |
... |
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