Swoon - On A Mission to Reduce Sugar in Society

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 August 2021

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, Repeat, and CartText**

In the second half of this feature, we have Jeniffer Ross and Cristina Ros Blankfein, Co-Founders of Swoon, discussing what they have learned so far in launching their beverage brand. According to them, having the discipline to set a plan and stay focused is essential.

The brand is planning to launch new flavors next spring. Swoon loves to hear from the customers as they care about creating something that people want.

In part 1, they discuss:

* Working on their first business
* Entrepreneurial lessons
* Fostering personal & business relationships
* Their Product lines
* Their brand's commercial side
* How they use plant-based, monk fruit
* What's next

Join Ramon Vela and Jeniffer Ross, and Cristina Ros Blankfein as they break down the inside story on The Story of a Brand.

For more on Swoon, visit: https://www.tasteswoon.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Mute 6 Studios.
0:07.6	This is not your average entrepreneur or e-commerce podcast.
0:11.7	And he's not your average host.
0:14.2	This is the story of a brand with your host, Ramon Vela.
0:21.3	I mean, I think there's so much that we did.
0:22.9	I mean, we knew nothing, right?
0:25.0	Because we came into this not being in the industry.
0:28.5	But I think at the same time, looking back, that definitely helped us and heard us.
0:32.7	I think it helped us in the sense that we could kind of go in and question everything.
0:38.2	We didn't necessarily know how things were done or kind of, you know, how they should be done. And so some things were like,
0:44.1	we kind of came from it truly as the mind from the, as the consumer. So it's like this is how we
0:48.9	want it and then try to make it be that way. And I think in a lot of ways that did help us.
0:54.9	But I think that there are a lot of things that like things are done for a reason and maybe it's not necessarily the best
0:59.5	way, like it is just how they're done. And so kind of without learning, you know, some of the
1:05.0	tricks of the trade or just, you know, some of the just things that you learn from being in an
1:09.9	industry for a while definitely slowed us down in the beginning.
1:13.6	So I think, yes, it helped us maybe on a bigger picture level, kind of with product innovation and things like that, or how to do things differently, market things differently.
1:23.6	But from some of the tactical things, it definitely, you know, it was a lot of trial
1:28.3	and error. Whereas, you know, now as we've, as Christine said, we launched our line of
1:32.5	lemonade and iced teas after we already had the mixers, we were able to kind of do things much,
1:38.2	much quicker because we'd already worked with these retailers. We'd already worked with
1:42.7	distributors, our co-packer, our warehouse.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.