Summary
Taylor Swift's Eras tour is predicted to make a record $1 billion - but how?
As countries around the world grapple with high inflation, how has Taylor Swift been able to persuade fans to spend money?
Olivia Wilson speaks to Brittany Hodak, author of Creating Superfans, to understand the role Swiftomania has played in her commercial and financial success.
Tyler Morse is the CEO of MCR, the third largest hotel owner-operator in the United States. He explains how Taylor Swift’s concerts have had a significant impact on the local economies of the cities she has toured in – including some of his hotels in Phoenix, Arizona.
Presented and produced by Olivia Wilson.
(Image: Taylor Swift performing in Seattle. Credit: Getty Images)
Transcript
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| 0:00.0 | That 56 seconds, it took me to swim that gold medal win. I looked for that feeling for 30 years, and I never found it. |
| 0:11.7 | A podcast about the people behind the medals. On the podium from the BBC World Service. Find it wherever you get your BBC podcasts. |
| 0:27.8 | Coming up on Business Daily on the BBC World Service, we're looking at the business of Taylor Swift, also known as Swiftonomics. |
| 0:37.9 | The 12-time Grammy winner is set to make concert history once her ERAs tour hits the |
| 0:44.0 | billion dollar mark. |
| 0:45.7 | But some say that could break $2 billion in North American ticket sales alone. |
| 0:52.3 | But how did a 16-year-old singer-songwriter, whose career started in Nashville, |
| 0:57.8 | Tennessee, become a global brand and the face of today's music industry? And how has the |
| 1:04.8 | reign of Taylormania endured the test of time as the now 33-year-old continues to break records. |
| 1:12.7 | That's all coming up with me, Olivia Wilson, here on Business Daily. |
| 1:20.5 | Okay, full disclosure, I am a Swifty, but that doesn't mean this episode of Business Daily |
| 1:26.2 | won't be backed up by anything other than facts. |
| 1:29.8 | Though I have left my own Easter eggs in the form of Taylor Swift lyrics for you Swifties at home listening. |
| 1:36.2 | So listen carefully. |
| 1:37.7 | The total ticket sales from Taylor Swift's Ears tour are likely to make her the highest grossing female touring artist of all time. |
| 1:46.1 | She clearly never goes out of style. |
| 1:49.4 | Swifties from around the world rallied together on social media just to share advice |
| 1:54.2 | on how to successfully purchase a ticket to one of these shows. |
| 1:57.5 | If you missed out on Taylor Swift tickets, here are my life lessons to get tickets to like any show I've ever wanted to go to. Exactly what I did to get face value, lower tickets |
| 2:06.0 | to the Ares store, make sure your payment info is updated. You need to have a really good phone |
| 2:10.5 | service or Wi-Fi while this is all going down. All right, UK Swifties, here we go. First look. |
| 2:15.4 | So the Golden Circle price is 150 euros, which is pretty good compared to what the close seats in the US were. |
... |
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