Sweet Sorrow: Kellogg’s Says Ciao to Keebler, Famous Amos
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 10 April 2019
⏱️ 6 minutes
🧾️ Download transcript
Summary
Today is Wednesday, April 10, and we’re looking at Nutella vs. Oreos
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Transcript
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| 0:00.0 | Wonderly Plus subscribers can listen to Business Wars daily ad-free right now. |
| 0:04.8 | Join Wonderly Plus in the Wondery app or on Apple Podcasts. |
| 0:08.5 | If you or someone you care about has cancer, |
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| 0:49.3 | One, three. From Wondry, I'm David Brown, and this is Business Wars Daily on this Wednesday, April 10th. |
| 1:08.6 | Brace yourself, this episode could make you hungry. |
| 1:12.4 | For the next couple of minutes, we'll be talking chocolate. |
| 1:16.2 | The cookie business has become one big chess game. |
| 1:19.2 | Last week, Italian company Ferreiro announced its buying Keebler and famous Amos cookies from Kellogg. |
| 1:25.5 | Yes, the Keebler elves are, legally anyway, moving to Italy. |
| 1:29.8 | Ferreiro is spending $1.3 billion to spirit the elves across the pond. Famous Amos and a Kellogg |
| 1:36.3 | unit that bakes some Girl Scout cookies will go with them. Ferreiro, known for its Nutella hazelnut spread, |
| 1:42.6 | is quickly becoming one of America's sweetest |
| 1:45.2 | sweets companies. This is the fourth American cookie or candy brand. It's eaten up since 2017. |
| 1:52.2 | Ferreiro bought Nestle's candy division a little over a year ago. Those Keebler elves will be |
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