Just before this BBC podcast gets underway, here's something you may not know.

My name's Linda Davies and I Commission Podcasts for BBC Sounds.

As you'd expect, at the BBC we make podcasts of the very highest quality featuring the most knowledgeable experts and genuinely engaging voices.

What you may not know is that the BBC makes podcasts about all kinds of things like pop stars,

poltergeist, cricket, and conspiracy theories and that's just a few examples.

If you'd like to discover something a little bit unexpected, find your next podcast over at BBC Sounds. Hi there and welcome to the Witness History Podcast from the BBC World Service with me

Maddie Savage. I'm taking you back to the end of the last millennium when Kate

Gardaestet came up with the idea of a dedicated day to honor Sweden's most beloved pastry, the cinnamon bun.

It's the 4th of October 1999 and in the waterfront city of Malma most people are sound asleep.

Five minutes past midnight I was broken up by a telephone call and that was from one

regional radio station in the north of Sweden asking have you baked any

cinnamon buns already today? Kate Gardestet is a public relations expert and she

was creating a huge buzz among Swedish journalists.

And I said, well, you woke me up, but yes, there is a smell of cinnamon all over my home

because I baked a lot before I went to bed and so it went on all morning they were calling from regional stations and

When I turn on the TV I saw that on the tables on the morning programs they had big plates with

cinnamon buns. The coverage was all about Sweden's first cinnamon bun day a

national celebration of the country's sweet spiral-shaped snack.

A cinnamon bun is produced with a feeling of butter, sugar and cinnamon.

When you have the dough, you spread it with the filling, roll it together,

put into slices, and you get a shape like a shell,

and on top of that you sprinkle pearl sugar and put it in the oven.

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