Sweaty Billboards: Marketing The Movies
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 14 March 2026
⏱️ 28 minutes
🧾️ Download transcript
Summary
With the Oscars around the corner, we take a look at creative movie marketing.
We’ll talk about miniature billboards that promoted Ant-Man.
A billboard that actually sweated to promote an action film.
And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a box office success.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You don't like ads on this, a podcast about advertising? |
| 0:05.7 | Listen, ad-free at the link in the description. |
| 0:11.2 | This is an apostrophe podcast production. |
| 0:20.5 | We're going to show you our big news studio baker. Start! We're going to show you our big new studio baker. |
| 0:24.1 | Start the car! |
| 0:30.4 | Mama me, that's a spicy meatball. |
| 0:33.8 | What love doesn't conquer. |
| 0:35.9 | Al-Caseltzer will. |
| 0:37.3 | What a relief't conquer. Alka-Seltzer will. What a relief. |
| 0:46.1 | You're under the influence with Terry O'Reilly. |
| 1:01.8 | The red carpet has been associated with movie premieres and the Oscars for a long time. |
| 1:10.0 | But it predates the Oscars by at least 2400 years, which also prompts the question, why red? |
| 1:13.6 | Well, the history of the red carpet is interesting. |
| 1:17.2 | Historians are not unanimous on its true origins, |
| 1:23.0 | although many point to a Greek playwright who mentioned a red carpet in a play called Agamemnon, |
| 1:25.5 | dated 458 BC. |
| 1:30.6 | In the play, the wife of the main character speaks of a, quote, |
| 1:35.3 | floor of crimson broideries to spread for the king's path. |
| 1:40.5 | Now back then, and through to the Byzantine Empire in 1453, |
| 1:42.7 | the royal color was purple. |
| 1:48.0 | But the purple used at that time was said to be a reddish purple. |
| 1:59.5 | In the Elizabethan period between 1558 and 1603, the color purple was made officially regal by legislation. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Apostrophe Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Apostrophe Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.