4.4 • 2.1K Ratings
🗓️ 8 November 2018
⏱️ 49 minutes
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0:00.0 | This episode of the Outside Podcast is brought to you by Clever By Nature, a company using innovative design to take carbon out of the carbon cycle. |
0:08.0 | Here's how it works. |
0:10.0 | Clever by nature works with outdoor companies and gearmakers, identifying ways to make their manufacturing process more sustainable, |
0:17.0 | maybe figuring out a way to save water, or source materials differently, |
0:21.0 | or upgrade machinery in the factory. |
0:24.0 | The kind of changes that are good for the planet, but kind of expensive up front. |
0:28.8 | Clever by nature identifies the changes that manufacturers should make, and then partners with a different |
0:33.6 | company or group of buyers, maybe even you to offer an exclusive limited run of |
0:38.4 | those sustainably produced products to just that group. So let's say that there's a new kind of jacket made with a better |
0:45.1 | fabric that keeps thousands of tons of CO2 out of the atmosphere. Clever by nature |
0:49.8 | finds buyers for that jacket ahead of time, guaranteeing that if this jacket gets made, it will sell. |
0:56.7 | The manufacturer, safe in the knowledge that they won't lose any money, then makes those |
1:00.5 | upgrades to their production process and produces the jacket. |
1:04.7 | Both groups split the carbon credits and that manufacturer now has a lower impact production |
1:09.2 | process that they can use going forward. |
1:12.0 | It's lasting change. Clever by nature is just the catalyst. |
1:17.6 | To find out more and to see if your company or group could be a force for change, go to clever |
1:21.6 | by nature. That. That's clever X nature, clever by nature. dot com. From Outside magazine and PRX, this is Sweat Science, stories of human endurance. |
1:38.8 | Yeah, I think the big question that underlies the whole pursuit of limits is when I push to what feels like my limit is that everything that my body has to give. |
1:58.0 | And there's an idea that's called the central governor these days thanks to a scientist named Tim |
2:04.6 | Nokes who proposed this idea in the 1990s somehow we're hardwired not to be able |
2:10.6 | to push all the way to the point where we sort of keel over on the savanna while chasing the antelope and die. |
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