Sustainable Jeans
Sliced Bread
BBC
4.6 • 695 Ratings
🗓️ 14 April 2022
⏱️ 26 minutes
🧾️ Download transcript
Summary
“Make better. Buy better. Wear it longer.” Lots of fashion brands are including claims like this in their adverts and one item of clothing that’s really getting the stamp of supposed “sustainability” is jeans.
Maddie has asked Greg to look into what “sustainability” actually means when it comes to denim. Is it a term that marks genuine eco-impact, or is it more marketing BS? And, as adverts claim, do “sustainable” jeans last longer?
Greg speaks to an organisation that rates clothing brands’ sustainability credentials and visits Manchester Metropolitan University to hear the results of their ‘rub test’. Do you have a suggestion of a ‘wonder-product’ making a bold claim that Greg can investigate next?
Send us your suggestions to sliced.bread@bbc.co.uk or send it to Greg direct on Twitter and Instagram where he’s @gregfoot
PRESENTER: GREG FOOT PRODUCER: JULIAN PASZKIEWICZ
Transcript
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| 0:00.0 | Hello, podcast fan. |
| 0:03.0 | Consider this your invite to the UK's biggest podcasting party. |
| 0:06.7 | We're heading to Sheffield from the 4th to the 6th of July |
| 0:09.0 | for the BBC Sounds Fringe at the Crossed Wires Festival. |
| 0:12.8 | We'll be joined by some of the biggest names in podcasting, |
| 0:15.3 | including Sarah Cox, Charlie Hedges, Russell Kane, |
| 0:18.4 | and some bloke called Greg James doing his Radio 4 show called Rewinder. |
| 0:23.2 | You can watch live shows of your favourite podcasts, and the best part is free. |
| 0:28.0 | To book your free tickets, go to crossedwires. Live, forward slash fringe. |
| 0:34.4 | BBC Sounds, music, Radio, Podcasts. |
| 0:38.3 | Hello, I'm Greg Foote and welcome to the show that scrutinises the ads that promise us the world. |
| 0:46.3 | We are bombarded by wonder products claiming to make us happier, healthier and greener, |
| 0:51.3 | but are they really the best thing since sliced bread? |
| 0:57.6 | This week, the suggested wonder product comes from Maddie. |
| 1:01.8 | So I want to talk about genes, specifically sustainable or eco-greens. |
| 1:08.4 | You just did the air quotes things with your hands. Yeah, I did. And I do that because |
| 1:13.2 | I have picked up bits of information through the years which tell me that denim isn't very |
| 1:19.7 | sustainable. So when I'm buying denim, I'm always looking for sustainable jeans. And probably |
| 1:26.4 | because of that, I am bombarded on social media. But my question |
| 1:30.4 | is how? How can one pair of jeans be somehow more sustainable than another pair? Because |
| 1:37.3 | if you ask me, you put two pairs of jeans next to each other, they seem exactly the same. |
| 1:43.3 | I was doing a little bit of digging. |
... |
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