Susan Korn: Susan Alexandra Creative Director, Designer, and Owner

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 16 January 2023

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jewelry and accessories designer Susan Korn has created viral products time and time again with her brand, Susan Alexandra. Worn by everyone from Gigi Hadid to Alison Roman to Pete Davidson, her bright, sparkling adornments—whether in the form of a martini handbag or shrimp cocktail earrings—are still handmade in New York where Susan now has a retail location that’s as joyous and whimsical as the brand itself. But before she was a bona fide fashion darling, she was trying to find her place like the rest of us. “I was really thinking that I was going to be a stylist. I thought that was a really good life choice. And it was really, really rough,” Susan says on today’s episode. Tune in to hear how she found the confidence to push forward within a fashion world she didn’t know she belonged in, plus how she’s created a career for herself that she was, at times, reluctant to dream of.

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Transcript

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0:00.0	Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who Outwear, and
0:11.3	this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:16.8	We're talking about their work journeys, what they've learned from the process of setting
0:21.0	aside their doubts or fears, and what happens when they embark on their Second Life.
0:26.2	Today, I'm speaking with the jewelry and accessories designer behind the cult-followed brand,
0:32.2	Susan Alexandra, the one and only Susan Corden.
0:36.8	Susan started her brand back in 2011 as an assortment of handmade jewelry.
0:42.4	By 2017, she brought her whimsical, colorful and joyful design to be the handbags and soon
0:49.5	they were everywhere.
0:51.8	From purses in the shape of a martini glass to earrings adorned with dangling cherries,
0:57.5	everyone from Gigi Hadid to Alison Roman to Pete Davidson jumped in on the viral sensation
1:04.2	of Susan's designs.
1:06.4	Major retailers like Neiman Marcus, Berkdorf Goodman, an opening ceremony picked up the
1:10.9	brand, and she expanded into new categories like textiles and home goods.
1:17.6	As Susan Alexandra brand is now an entirely direct to consumer business model, and in leaning
1:24.0	into her vision wholeheartedly, her brand has blossomed even more, which you can see,
1:29.8	IRL, at her New York flagship store, which is adorned with a smiling fountain and a banana
1:36.1	door handle.
1:37.8	And those who's in admits that she dreamed of being a designer from a young age, it took
1:41.5	her a while to find the confidence to truly pursue it.
1:45.0	In fact, she was turned down from many fashion companies in her early days, and even attempted
1:50.8	a career as a stylist before focusing on design.
	...

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