Surviving as a Soloprenuer with Alix Greenberg, Founder of ArtSugar

Dear FoundHer...

Lindsay Pinchuk

Entrepreneurship, Small Business, Bobbi Brown, Careers, Female Founder, Entrepreneur, Pivot, Ceo, Marketing, Business Owner, Business, Women In Business, Foundher

5 • 854 Ratings

🗓️ 15 December 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“I thought, ‘Wow, life is short. I’m going to commit to this,’” says Alix Greenberg, Founder of ArtSugar, a curated platform offering chic art and decor founded in 2017. Really, ArtSugar is about community and bringing people together. Based in New York’s West Village, ArtSugar was born of Alix’s love of drawing and art history as well as her devotion to giving back. This solopreneur is a member of the Female Founder Collective, a part of Jewish Week 2019’s 36 Under 36 list, and an alumna of both Project Entrepreneur (a collaboration between Rent the Runway Foundation and UBS) and of VentureCrush.

Top takeaways from today’s episode include:

Creating a brand ambassador program to spread the word and grow your business
Utilizing partnerships as a means to getting yourself out there and grow
Prioritize what’s important, customer service is #1

Quotes

• “I'm a millennial, I built the site for me. If you think about it, why is any of this successful? You feel like there's a need in the market for something that you want as a person for yourself.” (14:02-14:15 | Alix)

• “If you can get someone really strong to help get your brand out there so you can do the back end stuff and be behind the computer because you need to, it's a great luxury to have a publicist. I don't think it's a necessity, but to help get yourself on the map, at least in the beginning stages, it's great.” (29:41-30:02 | Alix)

• “Make sure you have a good support system around you because it's going to be a lot of tears because success doesn't happen overnight. You have to have a lot of faith in yourself.” (31:24-31:54 | Alix)

Connect with Alix Greenberg:

Instagram | https://www.instagram.com/alixgreenberg/

Instagram | https://www.instagram.com/artsugar.co/

Enter to WIN $500 in American Express Gift Cards:

https://view.flodesk.com/pages/638052311b84e9ea4164f26b

Are you ready to Tackle 2023? Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year. Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Dear Founder, as you know, there's no blueprint for entrepreneurship.
0:07.0	You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything
0:11.9	that you do.
0:13.0	But without a doubt, the journey is worth every single second that you put into it.
0:18.1	I'm Lindsay Pinchuk, host of the Dearer Founder podcast. I say this because I've
0:22.7	lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly.
0:29.3	I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things
0:35.6	starting, growing, nurturing, and in some cases, even
0:39.2	selling a business. Together with some of my closest contacts, I'm here to help you find your
0:44.1	own success, whatever that means to you. The ride as a founder is the ride of your life. So come on
0:50.2	and join me for another episode that will get you one step closer to reaching your
0:54.3	own founder goals.
0:57.1	Welcome back to another episode of Dear Founder.
0:59.9	I'm Lindsay Pinchuk, your host, and I'm sharing today's conversation for so many reasons.
1:05.7	Alex Greenberg, founder of Art Sugar, is the epitome of a solopreneur.
1:14.7	She's tough. She's gritty, and she juggles every ball that's thrown her way. You know exactly what I'm talking about, don't you? Alex admits in
1:22.2	today's conversation that it isn't always easy. She's tired, and despite the immense success she's seen with Art Sugar,
1:28.3	she wants to catch that next break and take her company to the next level.
1:33.0	Who doesn't? I know you all can understand where she's coming from, every single one of you.
1:39.9	Another reason I wanted to share today's episode is because Art Sugar has some of the most unique and gorgeous gifts that you can be giving this holiday season.
1:49.5	While I'm sure you saw her signature, luxury, chess and checkers set in the gift guide, there is so much more where that came from.
1:56.7	Please let today's episode serve as a reminder to shop small and to support female founded
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Lindsay Pinchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Lindsay Pinchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.