Delta is planning to use AI to set prices individually tailored to each customer.

Artificial intelligence can find customers, quote, pain point and set surveillance-based prices.

You and I might book the same flight, and we may be paying different prices.

So apparently, Delta wants to use AI and your data to charge you more for your airline seat than the person next to you.

And they're not the only ones. Let's talk about it.

Hi guys. Welcome back to step by step, the podcast where now we just talk about the real stuff going on in the world.

But today we are talking about how companies are using our data and AI to charge us more for things.

And it's a number of different places have been caught already doing this.

The grocery chain Kroger's introduced dynamic pricing model.

So what they do is they raise the price on a hot day for like ice cream and water.

I'm surge pricing my Celsius.

But what's more despicable is, what they do is they place cameras so they will

facial recognize you.

What they're all doing is they're all building an infrastructure to fuck you over as hard as possible.

So what really inspired me to make this video was Delta Airlines announcing how they're going to use AI to try and charge you as much as they think that you'll

realistically pay by using your data. So just watch this video here. Delta Airlines could soon leave it to

artificial intelligence to determine your next ticket price. And so imagine a world in which you have

the death in the family, you have to go home for a funeral, and they know that through

scraping your email that is, you know, announcing when the service is going to be. They know you're in a

tight spot, and so you're going to be charged much more because of that. They use it against you

and what people are calling surveillance pricing. I thought airlines actually gave you a deal for this.

I thought there was like a bereavement deal.

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