I have a special David for you. It's a double David version of playbook. It's David Sharp with David Meltzer. He's the founder and CEO of legendary marketer. Welcome to the playbook, David.

Hey, what's going on, brother? How are you, man?

I'm great. You know, I had to have my kids do research on you because number one, you were one of the most requested. We've had Saad Guru on this thing, right?

We've had Danica, we've had Cameron Diaz, 1400 of the biggest names. And I sent out a survey and you were one of the most requested people to be on the playbook.

And so that indicates to me that you must know a playbook to success about things that people are interested in. And as we did more due diligence, you know, profitability, starting a business, seem to be at the forefront of people's minds, especially with the accelerated changes that we had.

But you don't come from the typical Wharton background.

No,

I'm recovering junk out of where you come from.

I'm a recovering junkie high school dropout, a teenage father. I got the, you know, I got the, what do they call that? Is that your resume?

I, you know, got clean in 2008 after a couple of attempts. I was an opiate addict before it was cool to be an opiate addict.

And saw a lot of my friends, you know, pass away. And I'm lucky that I wasn't one of them, you know, and I mean, before it got, before it came mainstream and started to become an issue all across America, or at least be more kind of talked about.

I mean, drug addiction, mentally illness, these are all things that are becoming more socially acceptable. People are able to talk about them more comfortably now.

Mostly, I think, because we all realize that it's a little bit closer than we thought it was, you know, it's not us. It might be a family member. So, you know, I got clean in 2008 work construction with my dad kind of asked him to help me save my life and get back on my feet. And I met my wife.

While I was still living in a house with my dad. And, and she helped me buy a laptop. I was doing MLMs and a bunch of other stuff, chasing friends and family, putting signs in my yard, putting magnets on my old truck, you know, that I started with a screwdriver and I had to hit the silenoid.

Sparks would fly, you know, but I tried all the old school stuff. I tried the signs in the yard. I still got one of my favorite props, a box full of business cards that I, because I thought I was slick, I'd stop at, you know, passing them out, because I was too broke to keep ordering more.

And so I started collecting them. And so I said, hey, I'll really, you know, I got people now. I'll thought, well, I never made a single sale. And what it did for me was when I came on the internet. And I was probably on the internet doing something I wasn't supposed to do. But I mean, eventually I stumbled and fumbled upon some, some, some people making money doing similar things that I was doing, doing network marketing. Some were selling other products as affiliates.

And I said, what is this? And sort of the collecting of information via the business cards, kind of like set me up to learn how to use tools like an email auto responder, a simple email auto responder, which every business should have.

So, you know, when you have a sale or when you have a promotion or so you can follow up with the customers who don't buy, which are the majority of people who you interact, you know, first, second, sometimes they say seven exposure. I don't know if that's real, but I know that today and on the first one, because they're still sizing you up.

And so that's kind of how I got started and eventually the high school dropout turn into the e-learning guy, because I took the skills that I was learning, I wasn't an expert in anything, you know, I wasn't an expert, I was an expert screw up my life, but I learned marketing strategies in what were secrets to others, but they were becoming familiar to me.

And what I started to do before the whole e-learning craze, this was back in 2009, 2010, I started to package my information in, you know, video courses, downloadable PDFs, things of that nature, and sell them at different price points, depending on how much access there was to me.

So if it was kind of done with you, or I was giving you a manual, a course, or an e-book, or something like that, I would charge a couple of hundred dollars if I was doing it in a group, maybe like an event, or something, even a virtual event, I might charge a thousand dollars, if I was doing coaching, I might be able to charge two, three, four, five thousand, which eventually led to this concept called the core four that I teach here at legendary marketer, which is kind of the four ways you can sell in.

Information online, which is courses coaching events, or you could be somebody's affiliate, and I think you're familiar with that business model as well, we're all doing it now, and I'm just, you know, somehow was lucky enough, the star is a line had the right motivation at the right time to learn the skill and have been making money from it.

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