Setting the Record Straight: My Most Misunderstood Content of 2022

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 1 January 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

When building your own brand on social media, it’s always important to remember one valuable lesson, it’s not what you say, it’s what they hear. It is important to remember this because not everyone is going to understand the clarity of the message you are trying to convey, and this still happens to me all the time. I went back and found some of my most misunderstood content from this year so that I could practice clarifying my own frequency, and show all of you that I am still learning all of the lessons that I teach. So when this happens, we need to look at the three components of finding your own frequency. (1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers? (2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with? (3) Clarity - What’s the clarity of your frequency? On what level are people understanding Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Hey, everybody, at the end of the year, I'd love to go back and look at my videos and comments and see
0:06.3	where
0:07.4	What I say is misunderstood because it reaffirms what I say is not what people hear and
0:14.4	Instead like most people concerned about what I'm saying
0:18.4	I'm more concerned about what you're hearing. I'm more concerned about what you're listening for
0:23.4	So I went back and picked up some of my most misunderstood or not heard videos
0:29.8	And gave a little bit more insight some comments some commentary to hope give you clarity
0:35.8	Balance and focus on the purpose intent and of course the content that was created for you
0:43.8	To help you
0:45.8	Live your life and happiness to enjoy the consistent every day
0:50.6	Persistent without quit pursuit of your potential not mine not other people's but yours
0:55.9	Hopefully this commentary will help bring that clarity and hopefully the videos will make more sense to all of you
1:04.2	Have a wonderful new year happy healthy wealthy worthy. Let's figure out what we're doing to interfere with it
1:11.9	This is the paper
1:13.9	My dad when I was ten
1:15.9	Forgot my birthday and when I asked him how could you forget my birthday?
1:19.5	He said to me. I didn't forget your birthday. I don't believe in birthdays
1:24.6	I realized that ten years old that my dad was a liar a cheater a manipulator an over-seller a back-end seller
1:32.2	And I hated him when I was 30 years old
1:35.1	He sent me a birthday present a big box and I opened it up and it was this beautiful blazer and when I opened it up
1:41.3	I started to cry my wife who was my dream girl since the fourth grade
1:45.2	She's like what's the matter? I said oh my gosh my dad gets it my dad finally
	...

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