From WNYC in New York, this is on the media. I'm Brooke Gladstone.

And I'm Bob Garfield.

Tuesday night during the State of the Union address, President Obama recognized one business leader as the symbol of the best America has to offer.

It means we should support everyone who's willing to work, and every risk taker, an entrepreneur, who aspires to become

the next Steve Jobs.

The fable Apple co-founder died last October.

The TV audience had to settle for a glimpse of his widow.

But even death has not prevented jobs from becoming 2012's It Boy.

Walter Isaacson's propitiously timed biography remains on the bestseller lists.

On the strength of Christmas sales of the iPad, Apple had a monster fourth quarter and is now the most

valuable company in the world. The Apple brand borders on a cult, and the late Jobs has gone from living legend to dead

demigod, and on a bipartisan basis.

This was Indiana Governor Mitch Daniels with the Republican response to the state of the union.

The late Steve Jobs, what a fitting name he had, created more of them than all those stimulus dollars the president borrowed in blue.

That bit of Apple polishing engendered some cognitive dissonance.

The company's record on U.S. jobs is not stellar.

In a recent series about Apple, the New York Times reported that almost all iPhones and iPads are built not by

Americans, but mainly by Chinese workers in factory cities amid shocking working conditions.

And the details of iPads inhumanity to man were dramatically revealed on an episode of

This American Life three weeks ago by investigative monologist Mike Daisy.

I talk to people whose joints in their hands have disintegrated from working on the line doing the same motion

hundreds and hundreds of thousands of times. It's like carpal tunnel on a scale we can scarcely imagine.

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