This isn't your average business podcast and he's not your average host. This is the James Altager show. I've never hit a bestsellers list the week my book goes on sale anyway.

Really? Actually we'll start with that. You're saying... list the week my book goes on sale anyway really that's interesting actually

we'll start that you're saying you know 13 things mentally strong people don't

do which sold oh like a million copies or whatever that didn't hit a best

solar list the first week?

It did not. I think it was a solid year and a half later after it came out that it hit the

bestseller list. No way. So I really admire that. Like it means that word

or like because by then you were done marketing so it was word of mouth and

just one by one people were realizing oh this is a book that's actually useful in

my life as opposed to just simply responding to some marketing campaign.

Yeah I got some unexpected press and some unusual places along the way and like what?

Rush Limbaugh. Oh yeah. On the air on like Monday he said oh we're going to talk about the 13

things mentally strong people don't do he never got to it and then Tuesday he

said we're going to talk about the 13 things family strong people don't do

never got to it even get to it until Friday. By Friday my books

had sold out everywhere because it was over a year after the book had gone on

sale so the stores didn't even have that many copies of it so they sold off the

shelves everywhere.

Wow I did not know that you never told me that.

You know it's a weird thing because you know my I hate to bring it up because I brought it up so many times but my article about New York City he read that article word for word on the air

I wish it had been a book it would have sold millions of copies instead millions of people read it and

because it was Rush Limbaugh everybody in New York's

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