Did you see the Kellogg CEO's advice for struggling families this week? What did you tell?

Last week. So, you know, right now, money's kind of tight for a lot of people. Pretty much everywhere.

Shit's expensive. Non-controversial statement, right? This guy, the Kellogg CEO, multi-millionaire.

Oh, yeah. CEO of one of the largest companies in the world. I'm pretty sure, isn't Kellogg like one of the

six brands that owns literally everything? Oh yeah. Kellogg's is very ingrained in the system,

like every aspect of food. They're everywhere. Absolutely interlinked. Like Nestle.

Yeah, exactly. Probably also doing slave labor somewhere. 100%. 100%. But anyway, this guy, Kellogg's, a guy who reasonably will never face struggle ever again, him or his bloodline,

said that if you yourself are struggling to maybe make ends meet, put food on the table, put hearty food on the table,

that, you know, instead of springing for those fucking chicken breasts,

you should start buying Reese's puffs.

Uh-huh.

Serial for dinner, baby. You should do cereal for dinner. Oh, my fucking God. Holy shit, bro. And this guy got on, I think it was MSNBC or like something like that. And he's doing the interview. And he's like, yeah, you know, actually, cereal for dinner is great. Like it hits nutritional notes, which is just a fucking lie.

Yeah.

It does not.

You shouldn't eat recess. It's just cereal.

Exactly. Serial for dinner is great. Like it hits nutritional notes, which is just a fucking lie.

Yeah. It does not. You shouldn't eat reasons. It's just cereal. Exactly. He's getting on them.

He's like, yeah, actually, 25% of our sales go to people who do cereal for dinner.

Yeah. And it's crazy because this comes after like a 28% price bump at the beginning of the year for their serial prices.

And it also comes after

their advertisement campaign started with some controversy around it. I think in January,

where they rolled out like the Frosted Flakes Tiger, whatever his fucking name is. He came out and

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