I'm Jane Marie, and this is The Dream.

Today's episode, we're going to hear about funnel hacking.

Do you know what that is?

No.

You don't?

Do I?

I mean, is it what I guess.

No.

Just tell me what it is.

Okay.

It sounds a lot like a bunch of other shitty things.

Yeah, and it is a bunch of other shitty things put together and then the name got slapped on it.

But basically what it is is it's finding a mark, finding a customer, if you will, and leading them down a path where they just drip money out of their pockets

more and more and more as time goes on and you just keep pointing them in the direction of

places where they can lose money essentially or spend money. I say lose. You know, same death.

Sure. Some people might say invest.

I don't.

That's what they do say.

But it's a marketing system.

So you basically say, well, what happened to my friend Brandy Hadfield, who's coming back on the show to talk about this, is she got served an ad on Facebook that's like, come get a free coaching lesson for how to revitalize your MLM business. And she is now anti-MLM, but it came up on her Facebook feed and she was like,

it's free. I guess I'll go eavesdrop. And she did. And it wasn't a free lesson on how to fix your MLM. It was an advertisement

for a monthly coaching service, which I'm sure once you get in that deep, it's like Scientology.

...