Super Bowl Ad Winners & Elon Musk’s Regulator Run-Ins 02/12/24

Squawk Pod

CNBC

Business News, News, Investing, Business

4.2 • 543 Ratings

🗓️ 12 February 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Elon Musk is swapping Neuralink’s Delaware incorporation for one in Nevada, after a Delaware judge struck down his $55.8B Tesla pay package. Separately, the SEC has asked Musk to testify in a probe of his Twitter takeover. Elon Musk biographer and Perella Weinberg advisory partner Walter Isaacson shares takeaways from his time chronicling the billionaire, including Musk’s frustration with multiple regulatory threats. Plus, after the Kansas City victory, Kevin Krim, CEO of advertising tracking company EDO, explains which Super Bowl ads paid off for advertisers; paying around $7 million for 30 seconds, big brands bet big on the big game. President Biden’s Super Bowl message hit on snacks–and shrinkflation. Walter Isaacson - 18:21 Kevin Krim - 29:18 In this episode: Joe Kernen, @JoeSquawk Becky Quick, @BeckyQuick Andrew Ross Sorkin, @andrewrsorkin Katie Kramer, @Kramer_Katie

Transcript

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0:00.0	Bring in show music please.
0:03.0	Hi, I'm C. NBC producer Katie Kramer, today on Squac pod.
0:09.0	His Tesla pay package revoked, an SEC testimony requested
0:13.5	Elon Musk is facing multiple legal threats.
0:16.4	We'll hear from his biographer Walter Isixson.
0:19.1	He feels it's coordinated that the whole administration everybody's coming at them for political
0:25.7	reasons.
0:27.8	And Super Bowl 58 in the books.
0:29.8	It was crazy.
0:30.8	The lows, the highs.
0:32.3	I heard it went into extraneous. And the big business of the big game. How many baskets do they make? Yeah, exactly. How effective were the very expensive TV commercials? Ad tracking company EEOs Kevin Krem.
0:44.2	A tight game like that will keep an audience there and will keep them engaged with the
0:48.4	ad breaks as well.
0:49.4	So it was a win-win for everyone.
0:51.8	Plus the Senate's rare Sunday session on a foreign aid funding bill, and President
0:56.3	Biden's Super Bowl message on snack shrinkflation.
0:59.5	Okay, yeah, I'm really going to add some chips back into the tostitos bag.
1:04.4	It's Monday, February 12, 2024.
1:07.3	Squawk Pod begins right now.
1:09.8	Stand back you by in three two one queue please
1:15.1	good morning everybody and welcome to squawk box right here on
1:18.0	see and b cnbec we're live at the Nasac market site in time square I'm
	...

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