This is just out of more curiosity. Did you ever think you were going to die?

I won't say daily because that's unfair

but it was a part of it was an assumptions part of the culture, it was an assumptive part of the culture, that it was just on the line all the time.

Imagine for a minute your 18, 19, 20 year old self, updating your will every six months.

That's not the kind of thing a 19 year old thinks about on a regular basis,

and we thought about it every six months. So it was

embedded in the culture, embedded in the process, embedded in the

Ranger Creed, enough to become comfortable with its presence in the room.

I'm Sreenny Rao and this is the unmistakable Creative

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Sunny, welcome to the Animas Takeable Creative.

Thanks so much for taking the time to join us.

Thanks for having me. Yeah, it is my pleasure to have you here. So I actually found it about your work by way of your

publicist who sent me a copy of your book selling Selling Without Selling Out, which was a subject that was of tremendous personal interest to me because I really wanted to understand what actually went into the process of an acquisition.

Because I think that for most of us, we kind of see the headlines and the the million dollar

...