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Energy Gang

SunEdison's CEO Talks Clean Energy Megatrends

Energy Gang

Wood Mackenzie

Tech News, Environment, Sustainability, Innovation, Renewable Energy, Technology, Alternative Energy, Energy, News, Cleantech, Wind Energy, Business, Climate Change, Solar Energy

4.61.3K Ratings

🗓️ 4 May 2015

⏱️ 34 minutes

🧾️ Download transcript

Summary

Ahmad Chatila worked in the chip industry for 18 years before taking over as CEO of the semiconductor manufacturer MEMC in 2009. As a veteran of the industry, Chatila well understood the difficulties of the silicon wafer business. Semiconductors are a commodity, and the company was facing intense pricing pressure from Chinese competitors. So he decided to make MEMC an energy company -- zeroing in on SunEdison as an acquisition target. Nearly seven years after the acquisition, SunEdison is branching out beyond solar and into wind, battery storage, microgrids, and is eyeing hydro and even natural gas. The development arm became so important to the health of the company, MEMC adopted the SunEdison name in 2013. So how does Chatila see the business evolving? In this bonus episode of the Energy Gang, we feature an interview with Chatila on project development strategies, emerging markets, battery storage and vertical integration. We'll also talk about the megatrends that excite him most -- and also make him most nervous when it comes to competition. his podcast is sponsored by ReneSola, a Tier 1 solar cell and module manufacturer with a decade of experience in the cleantech industry. The Energy Gang is produced by Greentechmedia.com. The show features weekly discussions between energy futurist Jigar Shah, energy policy expert Katherine Hamilton and Greentech Media Editor Stephen Lacey See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

The Energy Gang is brought to you by Renna Sola, a Tier 1 solar cell and module manufacturer with a decade of experience in the clean tech industry.

0:08.0

Renesola is your complete procurement provider of clean energy solutions.

0:12.0

The company is now offering a

0:13.9

bundled solution for residential installers looking to reduce procurement

0:17.6

costs and drive down the cost of projects. To find your local representative

0:21.6

go to rena sola.

0:23.7

US or give them a call at 415 570267.

0:30.0

Amad Chitilla worked in the chip industry for 18 years before becoming CEO of the

0:35.4

Semiconductor manufacturer MEMC in 2009. As a veteran of the industry, Chatilla well

0:41.1

understood the difficulties of the silicon wafer business.

0:44.0

Semiconductors are a commodity and the company was facing intense pricing pressure from Chinese competitors.

0:49.0

Chautila had hard choices to make about where to steer the company. So he undertook an

0:54.0

internal review of the semiconductor business. In what became CEO, my

1:00.2

reflection after reviewing it with the executive team at the time on the board and

1:06.3

I visited 150 companies just to learn end to end what's going on.

1:10.5

I felt it's an energy play, it's not a technology play by any means and the question was should we double down on it or should we exit?

1:17.0

Being an energy company is materially different from being a commodity technology provider in a hyper competitive low margin business.

1:25.0

Keeping the company relevant meant moving further downstream.

1:28.0

So shortly after taking over as CEO of M.E.M.C.

1:31.0

Chautila started searching for an acquisition target.

1:33.8

He zeroed in on Sun Edison, the pioneer of the power purchase agreement for Solar PV.

1:39.1

And the reason is because I looked at many companies, but Sun Edison had the right platform, the right thinking.

...

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