3.6 • 1.5K Ratings
🗓️ 22 September 2019
⏱️ 11 minutes
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Happy Sunday my friends! Today I'm going to provide to you the exact system and strategies that I utilize in my own business as it pertains to copywriting. Copywriting is a vitally important tool for any business owner, marketer, sales person, literally anyone. If you have a job where you need to communicate with other people, odds are you're going to need to write emails, social media posts, notes, and so on. Listen to learn about the P.A.S.T.O.R. system, my personal preferred method of communicating a story through written word. This is an incredibly impactful and practical episode that you wont want to miss.
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0:00.0 | We are back today for another episode of Sunday Secrets. |
0:06.2 | And today I'm gonna touch base |
0:08.2 | on how to effectively communicate your message |
0:11.5 | with the marketplace via a copywriting system that has |
0:18.0 | provided incredible results for me and my clients. |
0:28.0 | So in this system, I want to cover some quick basis first. |
0:32.0 | Right, I'm not a copywriter by nature. I barely can spell sometimes. But what I can do is help people see |
0:39.5 | an opportunity and take action on it. In other words, I'm a salesman. I have always been a salesman. I am a |
0:47.3 | phenomenal salesman and when I equate salesmanship into copywriting things get very very clear for me. |
0:57.0 | And so there are a bunch of different ways and a bunch of different books that exist as it pertains to copyrighting. So I'm going to share some things that I have found that work for me, they work for clients, and they are very well tested in the marketplace. |
1:19.0 | So in this moment, I will share with you that I need to go to the grocery store, pick up a gallon of milk, say hello to a friend and drive home. |
1:24.3 | Probably asking yourself, what does that matter? |
1:28.9 | That's incredibly boring. |
1:31.5 | And that's nothing to do with this episode. |
1:34.0 | Ah my friend, but it does. |
1:37.0 | See, the way that we communicate in any sort of ad copy, |
1:41.0 | any sort of email copy, even when we communicate with potential prospects on the phone, |
1:46.6 | whether it's to qualify them or to close them, the words that we use, the inflection |
1:51.6 | in the story that we tell they all matter. |
1:55.6 | So let me recreate that story with a little more vivid depiction of what this really would have |
2:02.0 | to be. And allow this as it happens to |
2:05.5 | rattle around in your mind as far as what it would take for you to begin to |
... |
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