Good morning and happy Sunday my friends welcome to another episode of Sunday secrets the quick impactful tactical way to move your business from where it's at to where you want to arrive to.

Today we talk about LinkedIn.

Just for a moment, just at a high level.

You see, I had looked at LinkedIn up until recently

as like the black hole, the pit, the abyss of social media.

Do you even look at that as social media?

LinkedIn, is it social media or is it not? It was originally a networking platform

right for people on the hunt for jobs. But as time has progress I've actually found it to be one of the most

impactful lead generation sources that exist. So much so that the number of

connections, email addresses and and contacts that I'm gathering

is exponentially quicker than any other platform across the board and they're all my

ideal client avatar, right? I call those individuals unicorns. A unicorn is someone with

a mindset that is searching for change that's motivated to take action quickly and has the

money to do so when put in the right position to make a buying decision.

Those are unicorns.

That's what I help people do.

I help you find your unicorns.

But from that standpoint, LinkedIn is like the unicorn

promised land to me.

And I want to share some tips real quick that if you just change these things about your

profile, you'll stand out from the crowd and begin to influence and impact the right type of people.

Let's talk about that profile picture to start with.

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