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60 Minutes

Sunday, October 8, 2017

60 Minutes

CBS News

Society & Culture, Tv & Film

3.82.6K Ratings

🗓️ 9 October 2017

⏱️ 45 minutes

🧾️ Download transcript

Summary

We learn how Facebook ads played a role in President Trump's election. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Prime members, you can listen to 60 minutes ad free on Amazon music.

0:05.6

Download the app today.

0:07.6

You enter the room.

0:12.0

What do you see?

0:13.6

An armory.

0:15.3

An armory.

0:16.3

So many guns, so many magazines, stacks and stacks of magazines everywhere.

0:23.4

Just in two cases, all neatly stacked.

0:25.6

All kinds of monitors and electrical equipment he had in there.

0:31.2

It just looked like almost a gun store.

0:33.9

Shell casings all over the floor.

0:35.9

I could smell the gunpowder that had been off in the room.

0:40.0

We were tripping over guns.

0:41.5

Tripping over long guns inside.

0:44.7

I understood early that Facebook was how Donald Trump was going to win.

0:48.3

Twitter is how he talked to the people.

0:50.9

Facebook was going to be how he won.

0:52.8

And Brad Parscale should know.

0:55.0

He was a significant figure in the Trump campaign, sending out carefully tailored ads to millions

1:00.8

of people on Facebook.

1:02.1

And get this with the direct help of Facebook employees.

1:07.2

We had our staff embedded inside our offices.

...

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