We are weeks away from finding out who will be the next prime minister.

All the evidence is clear.

I am the only person who can beat Labour.

I am the only candidate who can protect the Union and I am the only candidate who can

keep Brexit safe.

What the British people are crying out for is a modern and united Conservative party,

ready with the courage of its convictions to deliver on the promises that we have made.

So my friends, you can trust me.

Whilst normally prime ministers are elected after the whole country goes to the polls,

this time the decision will be made by less than 200,000 people who happen to be members

of the Conservative party.

I don't have the idea of somebody going into the prime minister that we haven't voted for.

At a time of national crisis with a cost of living, rocketing and a war being fought

in Europe, how does the rest of the country feel about the next inhabitant of 10 downing

street?

Well, as anyone in politics will tell you, there's one age old way of finding out.

If you want to know why people are thinking what they're thinking and, frankly, if you're

a politician or a brand, you want to know how to change what they're thinking, then

focus groups are really the qualitative way to properly dig down into those headline numbers

and understand what's going on.

If it's good enough for the politicians, it's good enough for us.

We assembled focus groups of undecided voters in three different locations to work out what

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