Successful Actions to Take During Economic Downturns

The Cardone Zone

Grant Cardone

Careers, Business, 025610

4.8 • 4K Ratings

🗓️ 21 August 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode 271 of The Cardone Zone, Grant Cardone takes you deep into the playbook of what actions to take during tough economic times—and how to turn adversity into opportunity.

Grant takes us back to his first best-selling book, If You’re Not First, You’re Last, where he originally laid out the basic principles for thriving in economic downturns.

These strategies—focusing on massive action, creativity, and dominating your space—aren’t just for recessions.

They are timeless principles that apply to any situation where uncertainty and obstacles arise.

Inside this episode, you’ll discover:

Why expansion, not contraction, is the right move during downturns.
How to identify and seize opportunities others overlook.

Visit GrantCardone.com or 10XStudios.com for more tools, resources, and exclusive content.

Transcript

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0:00.0	The Cardone Zone, where every week I'll bring to you a new celebrity, artist, athletes, some of the top people in their fields to give you their insights, their knowledge, and their breakthroughs.
0:11.0	So get ready with Uncle G. Make sure you subscribe and comment. Love to see what you're talking about.
0:17.2	The Cardone Zone. Four responses to economic contractions.
0:22.1	There are basically four responses people have during an economic contraction.
0:27.5	Only one of these responses will actually move you forward.
0:31.3	Number one, there's a cheerleader response.
0:33.3	You know the cheerleader response.
0:34.7	I refuse to participate in the recession.
0:37.4	Sounds good. Number two, the old-leader response. I refuse to participate in the recession.
0:38.0	Sounds good.
0:41.2	Number two, the old-schooled response.
0:42.7	Nothing's really changed.
0:44.4	Let's just get back to basics.
0:47.5	The third response is the quitter's response.
0:49.4	There's nothing I can do about it.
0:50.5	Oh, woe is me.
0:51.9	I have to wait it out.
0:57.3	And the fourth response is advance and conquer. Every resource you have will go to advance and conquer while others contract and retreat. The last one,
1:02.8	advance and conquer, is actually contrarian. Very few people are willing to go here.
1:08.3	So let's just go over these. The first response, very typical of
1:11.8	managers, salespeople, sales organizations, and businesses is the cheerleader response. The optimistic,
1:19.2	positive, I'm just going to simply refuse to participate. People love this attitude. Look, I love
	...

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