What's up everybody?

This is Russell Brunson.

Welcome back to the Marketing Secrets podcast.

I hope you guys are excited because I got something really fun to share with you guys today.

So the big question is this.

How are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets?

How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answers.

My name is Russell Brunson and welcome the marketing secrets.

All right, so I just dropped my daughter off. Actually, I was going to drop her off, and then I got so excited I sat there for last hour. So, um, for her very first one-on-one soccer practice. And it's funny, like, um, she's been playing soccer now for, I think, seven or eight seasons. She's getting really, really good. She's loving it. She's, like, all the things, right? And she's getting good with her team growing. And it's funny because, I don't know, it seems like some, maybe it's just me, but like sometimes we're really good at one part of our life, but then we forget about that in other parts, right? So, like, for me in business, obviously, I'm very coachable and I look for coaches. And it's like, okay, I need a coach for this and a coach for this and I try to get coaches for all the things.

Every time I have a gap in my, obviously, I'm very coachable and I look for coaches. And it's like, okay, I need a coach for this and a coach for this and I try to get coaches for all the things.

Every time I have a gap in what I'm, my skill set is, I hire a coach and the coach and the coach

and then I solve the problem. And then we keep on moving forward, right? And we had something

similar, like when I was wrestling, the same thing. My dad would always find coaches. Like first my dad, first I would go to practice, my coach would coach me.

And I got to a certain level. But then my dad's like, oh, you're not progressing fast enough. Let me get another coach. And so my dad became the coach. And you'd come after practice and wrestles me more. And I got even better. And I started growing faster than everybody else around me. And then my dad starts seeking out other coaches.

And you find who are the high schools that their teams are winning.

And my dad would drive me those high. And you find who are the high schools that their teams are winning.

And we might out drive me to those high schools, have those coaches coach me. And we find out who are the freestyle and the Greco clubs that the kids are winning. We drive and find those coaches and have them coach me. And I got coaching from so many amazing coaches growing up to make me an amazing wrestler. And because I think of that lesson, I've done the same thing in business where I've been, you know, getting tons of coaches.

And I've kind of forgot about that for my kids.

I've done the same thing in business, where I've been, you know, getting tons of coaches.

And I've kind of forgot about that for my kids.

I've failed. And so, like, I've had them in coaching, but, like, I'm watching every season they get better and they get better. And it wasn't until a couple weeks ago I was talking to one of my friends. and he told me there's this local soccer coach who lives here.

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