If you're subscribed to my newsletter, you know that I've recently written that success

is a low bar. What do I mean by that? I mean that we look for success and all the things we do,

and I'm wondering if that's enough. In fact, I've got another sort of layer I've been thinking about, which is success.

Not only is it a low bar, it's not even necessary.

And that is the topic of today's micro show.

So welcome to another episode of the show.

You're here with me today.

We are together.

We're talking about success.

Do you know how many shots?

Michael Jordan missed during his career?

More than 9,000 shots.

Now, take baseball.

A legendary hitter bats a 300 average, which means success in only one of three at bats,

just less than that, in fact.

And take any famous entrepreneur and her true biography will serve mostly as an index of failures,

right, with just a few big wins mixed in.

We think otherwise primarily because of our tendency,

I'll call it a hardwiredired tendency to minimize failure and dwell on success

when telling the story afterwards. Despite being biologically wired for negativity,

for a negativity bias, that really is what keeps us from starting. But when you hear stories

in the past tense, right, our tendency is to minimize the failures and dwell on successes when we tell the story.

...