Hi, this is David. Have you thought about starting a retail business? When you think about

businesses like Magic Spoon and Mattel, who sell through the roof, you probably attribute

their success to great products and a strong brand. But an often overlooked secret is actually

the business behind the business, the one which makes selling and buying simple.

For millions of retail businesses, that business is Shopify.

Nobody does selling better than Shopify, because no checkout system is better at converting

shoppers into buyers. With Shopify, you can sell wherever

your customers are a scrolling or strolling, on the web, in your store, in their feed, and everywhere

in between. Upgrade your business and get the same checkout that Magic Spoon and Mattel use.

Sign up for your $1 per month trial period at Shopify.com

slash inspirational.

All lowercase.

Go to Shopify.com slash inspirational to upgrade your selling today.

Shopify.com slash inspirational. Welcome to the inspirational living podcast.

Today's reading was edited and adapted from The Secret of Success by Frank Everett Mitchell, published in 1894.

There are at least three kinds of people in the world.

Those who do not know how to succeed and do not think it worth their trouble to learn. Those who know how, but fail because they do not think it worth their trouble to learn.

Those who know how, but fail because they do not live up to their knowledge.

And those who do succeed, because they practice the principles,

which are consistent with the end they have in view.

I've known people who had all the knowledge they needed to build a thriving business, yet they were unsuccessful.

Why?

...