We are almost halfway through the year, and I'm curious, what number planner are you on?

Number two, three, four.

Because if you're anything like me, every planner starts with the same promise.

This one is finally going to be the one.

You know the planners, the ones with 400 pages.

The ones that want your tenure vision, your life purpose, your goals before death, and possibly your blood type, before you're allowed to write down buy dog food.

Yeah, you know what I mean, right? It's almost like planner companies believe the more complicated a planner is, the better it must be.

But what if that's actually the problem?

Every single time you want to use a traditional planner.

Think about it.

You have to tab to the right month, then the right week, then the right day.

By the time you find Thursday, you've forgotten what the hell you even wanted to write down.

You know what I'm talking about, right?

Look, after years of abandoning planner after planner, I finally realized something.

Maybe the problem wasn't me.

Maybe the problem was the planner.

So I started removing things instead of adding them. And that's what led me to

create AOK every day. In fact, we call it the unplanner. It's a simple card-based planning

system that keeps your current week right in front of you, visible, accessible, easy to use.

I've spent my entire life abandoning planners. This is the only planning

system I've ever been able to stick with. I've used it every day for the past eight years.

A few years ago during COVID, I released a hundred of these planners. They sold out immediately.

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