Subscriptions And The Creator Economy With Michael Evans
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 27 November 2023
⏱️ 71 minutes
🧾️ Download transcript
Summary
How might subscriptions help expand your author business ecosystem? What are some tips on encouraging readers to buy direct? Why is the future looking positive for authors in the creator economy? Michael Evans gives his thoughts. In the intro, marketing for multi-genre authors [Self Publishing Advice]; Same as Ever: Timeless lessons on risk, opportunity, and […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:09.0 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
| 0:17.0 | You can find the episode show notes, your free author blueprint and lots more information at |
| 0:23.0 | TheCreativepen.com. And that's Penn with a double N. And here's the show. |
| 0:31.3 | Hello, creatives. I'm Joanna Penn. And this is episode number 725 of the podcast, and it is Saturday the 24th of November, |
| 0:40.6 | 2023 as I record this. In today's show, I'm talking to Michael Evans about subscriptions, |
| 0:48.6 | the business and mindset shifts around selling direct, why trust is the heart of an author's |
| 0:53.8 | business, the creator economy, |
| 0:56.3 | and how fiction authors in particular could use Ream as part of their ecosystem. |
| 1:01.7 | As a young founder and author, Michael is also part of the future of publishing, so I'm thrilled |
| 1:08.1 | to talk to him about where he sees things going over the next decade. |
| 1:12.6 | I know you'll find our conversation interesting, so that's coming up in the interview section. |
| 1:21.1 | So in publishing and book marketing things, the self-publishing advice podcast from the Alliance of Independent Authors has a show on successful marketing for multi-genre authors this week with Dale L. Roberts |
| 1:34.2 | and Holly Greenland. And it's really interesting and Holly includes stats from a survey |
| 1:39.5 | saying only around 30% of indie authors, in the survey obviously, write in only one genre. And I love |
| 1:46.8 | hearing that, as so often we hear advice to stick to one genre. Never from me, of course, |
| 1:52.1 | as I've never done that. Now, Holly's survey shows the average author writes in two or three |
| 1:58.2 | genres, but some go up to 15. So I was challenged by that and I was like, |
| 2:03.0 | okay, so what genres have I written in? And we'll just take genre as categories on Amazon. |
| 2:11.1 | So I've written in career development, public speaking, writing craft, marketing, small business, |
| 2:16.9 | creativity and psychology, as well as action |
| 2:19.6 | adventure thrillers, fantasy action adventure, crime, horror, travel memoir and short stories. |
... |
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