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The Russell Brunson Show

Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 30 April 2025

⏱️ 33 minutes

🧾️ Download transcript

Summary

This episode of The Russell Brunson Show might change the way you think about what’s really holding you back. I sat down with Jessica Cunningham, founder of Belief Coding®, to talk about the invisible patterns that run our lives, our businesses, and even our health. I first met Jessica in London, and the more I heard her talk about subconscious beliefs and identity shifts, the more I knew I needed to get her on the show. This isn’t about mindset fluff. It’s about the deep, often hidden programming that can keep you stuck no matter how good your funnel is. We talked about: The link between trauma, identity, and success Why high-achievers often sabotage themselves right before they hit their goals How unresolved beliefs can show up as physical pain, anxiety, or even back problems What “belief coding” actually looks like in practice Why your brain might be trying to protect you from getting what you say you want How to spot the subconscious resistance patterns in your own life She even challenged me to look at what my torn biceps might be telling me… and I’m not gonna lie, I think she’s onto something. Whether you're scaling your business or just trying to get unstuck, this episode will make you look at your internal game in a whole new way. Want to dive deeper into Jessica's world of belief coding and subconscious rewiring? Follow her on Instagram at @belief_coding! ⁠⁠https://sellingonline.com/podcast⁠⁠ ⁠⁠https://clickfunnels.com/podcast⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠https://nordvpn.com/secrets⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠northwestregisteredagent.com/russell⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠LinkedIn.com/CLICKS⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠RocketMoney.com/RUSSELL⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Amazon offers employees up to £8,000 for education and training, like Juliet.

0:07.0

She's now a trained technician. And to her, the sound of machinery in need of repair,

0:13.0

reminds her of how far she's come. In two years, she's landed her dream job, providing her with valuable skills.

0:24.2

That's up to £8,000 for education and training at Amazon. Eligibility conditions apply.

0:30.1

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel

0:35.0

is good, but you suck at selling. If you want to learn

0:37.8

how to sell so your funnels will actually convert, then get a ticket to my next selling online event

0:41.9

by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell

0:49.9

Brunson show. What's up everybody? Welcome back to the show. I'm excited right now. I'm actually at

0:56.7

my inner circle. And over the next couple episodes, I'm grabbing people from inner circle and having them

1:01.1

can tell their stories. Some of them you're going to be learning are in marketing or business or doing

1:05.3

different things. But today's guest is somebody who is going to be talking about some other stuff that I

1:09.5

love to geek out on and excited to geek out with her. I actually met her when I was in London. When was that?

1:14.7

In October. In October. I went out to an event and met her out there and then started following

1:19.3

our Instagram and then heard her stories and she talks about a lot of similar things I geek out on

1:23.9

and but she has a different direction, different way kind of does thinks about some of them so I personally just wanted to pick her brain and thought it'd

1:30.4

be fun to do it on god the nerves are on now yeah so don't be nervous but it's gonna be really

1:35.4

fun so jessica and glad to have you here thanks for coming to boisey and hanging out for the

1:38.9

for the day i love it honestly thanks for being here since you've landed we love boys in this place amazing and just great coffee too oh yeah we love it here we used to do the events during the winter time but it's really cold

1:48.2

and people never wanted to come back i can imagine now we time it right when the weather's perfect so everyone

1:51.7

thinks it's just flawless all the time great plan it's worked it works perfectly so all right so to get

1:57.4

started um tell us some of your backstory like how did get into this, this world that you're in now?

...

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