Hello,

guys, it's Mission Zara here.

Hi guys, we thought we would jump into your feeds

and tell you a little bit about stylish,

because this is something we've been working on for well over six months now in like the

weeds of for over six months and we thought let's introduce the whole concept to

you the pillar to you because we think you'll be really excited about it.

Yeah, well this is what we've been craving but haven't been able to find for ourselves,

which I think is what we've done with everything we've launched at shameless media.

It's when we've really wanted something but can't find it so we've chosen to create it.

It's conversations about fashion, brand, and beauty, and of course, the trillion dollar industry that encapsulates it all.

Yeah, so think like, how did go from humble store at Packfair to being one of the most in-demand sort

after brands for young women globally, like not just in Australia and overseas?

I can't stop thinking about the fact that my entire

Tik-Tok feed is young women doing dish halls and no one's really talking about how this

brand has exploded and rebranded in the way that it has. I mean the other thing we keep talking about

Mish is how did someone like Christine Santonera who worked in magazines in

Sydney reinvigorate the industry with wardrobe NYC,, you know, become editor-in-chief of Vogue Australia, people like that.

Her story. And then also how did Fenty Beauty become a billion dollar empire? It's all about style with an ish. We are a media

literate tech savvy generation if I do say so myself. Our generation

definitely is. We have a raised eyebrow when it comes to how brands speak to us.

Our Tik-Tok feeds are brimming with insightful analysis about brand-building and PR crisis

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