Stuart Vevers on Creativity

Dream It Real

Coach

Society & Culture

4 • 682 Ratings

🗓️ 22 May 2019

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

“Creativity is using your imagination to create something new—it’s really about dreaming.” Coach Creative Director Stuart Vevers talks finding creative inspiration, navigating a career in fashion, and the origin of Rexy, the Coach mascot. He shares his thoughts on collaboration, and why he believes it’s important for creativity. “At its best, collaboration stretches your boundaries,” he says. “It forces you to see things in a different way.” This episode also features a special conversation between Coach collaborators Satchel Lee and Jackson Lee about inspiration, their dreams for the future, and “Words Matter,” a film they co-wrote and directed for Coach with their father, Spike Lee. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to Dream It Real, a podcast for those who dream.
0:05.3	Brought to you by Coach.
0:06.6	I'm your host, Heaven Negatu.
0:08.5	Each week, we're talking to inspiring guests about how they're making their dreams a reality,
0:13.2	dreams for themselves, their communities, and the world.
0:16.0	Coach and I have been collaborating on this as a part of their Dream at Real initiative,
0:19.3	all about supporting the next generation and their dreams for the future.
0:30.4	So to discuss creativity, who better than someone who literally has creative in their title?
0:35.9	That's right, we have coach's very own executive creative
0:39.0	director, Stuart Vivers, on the podcast this week. Fashion is about doing something new, having a
0:46.4	unique point of view. I think it's not about pleasing everyone. It's about standing up for what
0:51.6	you believing. I think there's a real power in that.
0:57.0	So Stuart Veevers has been the creative director at Coach for five years now,
1:01.1	bringing a unique spirit to the brand that's been celebrated by both press and customers around the world.
1:05.6	So in his work, he's collaborated with a lot of people from the Rodarte sisters to Mickey Mouse to Selena
1:10.9	Gomez. I feel like that's a wide cultural spectrum. And I'm very curious to hear more about
1:16.6	his influences and how he approaches those collaborations. I'm excited to share the conversation
1:22.1	with you all. Take a listen.
1:33.5	Welcome, Stuart to Dream It Real.
1:34.8	Thank you very much.
1:38.1	So this whole episode is about creativity, and I want to ask you point blank.
1:39.6	How do you define creativity?
	...

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