Struggling to Focus While Writing? Adam Leeb’s "Freewrite" is the Solution | #Marketing - Ep. 118

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 9 March 2026

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I sat down with Adam Leeb, the founder of Freewrite, and we went deep into one of the most fascinating product journeys I’ve seen in a long time. If you’ve ever struggled with writing because your brain keeps switching between creating and editing, this conversation is going to hit home. Adam built a completely distraction-free writing device that looks like a modern typewriter - and the whole idea started from a simple conversation about separating the drafting process from editing. What blew my mind is that Adam didn’t set out to build a huge company. He just wanted to make something with his hands. But after a viral moment online and a simple landing page collecting emails, the idea exploded - eventually leading to a Kickstarter launch that took off almost instantly. From working on Wall Street to building hardware from scratch in Asia, Adam’s story is a masterclass in product design, patience, and creating something people genuinely want. Key Highlights: ◼️How a single conversation about “write first, edit later” sparked the idea for a completely new category of writing tools ◼️The viral press moment that sent 100,000+ people to a simple WordPress page and helped generate thousands of email leads before the product even existed ◼️Why dedicated tools can dramatically increase focus (and why laptops are secretly designed to distract you) ◼️The behind-the-scenes process of building a physical product from scratch - including prototypes, tooling, and manufacturing in Asia ◼️How Adam used Kickstarter to validate demand and turn a side project into a real company We also talk about the psychology behind creativity, why separating drafting from editing can dramatically increase your writing output, and how a product designed to do less can actually help you produce more. If you’re an entrepreneur, creator, author, or anyone who struggles to stay focused while writing, this episode will give you a completely different perspective on productivity - and maybe inspire you to rethink the tools you use to create. If you’re serious about writing more, staying focused, and finally finishing that draft you’ve been putting off, check out the distraction-free writing tools Adam built at https://getfreewrite.com/russell ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel
0:05.0	is good, but you suck at selling. If you want to learn how to sell so your funnels will actually
0:09.3	convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.
0:14.7	That's selling online.com slash podcast. This is the Russell Brunson show.
0:21.6	What's up everybody? Welcome back to the show. I've got a really interesting special guest today that I'm excited to introduce.
0:28.6	This is actually the first time I had a chance to meet him personally, but I've been a fan of his products for a long, long time.
0:34.6	In fact, you can see a couple of them here on my desk. If you're watching on YouTube or Spotify, whatever, if your audio only, you can imagine I'm holding something that looks kind of like a typewriter, but there's no monitor. And it's this interesting little thing that I'm kind of mildly obsessed with. And so we've got the founder and the creator and Adam Leeb,
0:54.3	who's here today to talk to him about what he created, why he created it. He's got a really fascinating story as an entrepreneur, but also this is the product that I think a lot of us entrepreneurs need to be using to help you to get more done, to be a better writer, and how much other stuff? So Adam, how are you doing, man? I'm awesome. Thanks for having me on, Russell. I really appreciate it. Yeah, I'm excited to get to know you a lot better. I heard that before you built this whole thing, you were like one of your earlier entrepreneur journeys was like actually creating supplements and things like that. Is that correct? Yeah, that is. I've had an interesting route on my entrepreneurial journey. We can talk about that more if you're
1:27.7	interested. But yeah, I started. Yeah, I mean, I actually studied engineering and product
1:33.5	design and always knew I had come back there, but I ended up going into corporate finance. So I
1:40.2	worked on Wall Street as a banker. I quit that job after four years. That was during the recession. But this is kind of shocking to people. I actually really enjoyed that job. It was an incredible experience and wouldn't trade it for anything. But I knew it wasn't going to be my career. And yeah, I started my first like real company after that, a little bit after that. And it was a nutritional supplement brand. But it kind of, it did okay, but really it was, that was my sort of like business
2:07.3	school almost. Did the test. Yeah, that was, I think it cost about as much as business school
2:12.8	and learned maybe better lessons. I'm not sure, but definitely less partying than business school.
2:20.8	And the result was that I kind of, that business stalled. And the funny thing is that I really
2:26.9	just wanted to make something with my hands. And so I'd come back to this idea that I had
2:32.3	had just coming out of a conversation about making
2:34.9	a distraction free writing tool.
2:37.2	And I was never thinking that I would turn this into a company even.
2:40.3	It was just like, oh, this is kind of a fun concept, kind of marrying an e-ink screen and
2:46.8	a keyboard, a really nice mechanical keyboard, and then focusing on the drafting process
2:51.2	so that people could just kind of get their words out, kind of like a Kindle for writing
2:55.7	almost. And that was just like stuck in my head. And I'm like, I should just make this. It'll be
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