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Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, July 27.

Well, it was the last holdout, but last week, streaming service

Peacock made an inevitable announcement. It was hiking its prices. Ad-supported monthly

subscriptions will increase by a dollar, and its mostly ad-free premium tier will jump by

$2 to $1.199 a month. Annual subscriptions to the two tiers jumped $10 and $ 20 bucks respectively. Why is this significant?

Well, a few reasons. For one, as we mentioned, Peacock's prices haven't budged since it was launched in 2020.

You'll remember it quickly snatched the office from rival Netflix and loyal fans followed.

Now the streamer, which is owned by NBC Universal, had around 22 million users as of April of this year.

That may be small potatoes compared to Netflix, which has hundreds of millions of subscribers worldwide, but it's not nothing.

Besides The Office, Peacock Stream's live Premier League soccer matches, beloved sitcoms like New Girl and other content, around 85,000 hours total,

according to CNN. You can see the appeal, and you can also see how business has changed

...