Stratia - Obsessively Researched Skincare
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 12 May 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Ominsend, and CartText**
Effective skin care for everyone - that's the main focus of Stratia. In the first part of this Feature, we sit down with Alli Reed, Founder of Stratia, a skincare brand.
Alli was always interested in chemistry, creating formulas, and studying the ingredients. She was new to the beauty industry as well as entrepreneurship. So she started with a skincare blog.
She says that making mistakes is alright because you get to learn from them. Her problem-solving personality helped her in her journey.
In part 1, we discussed the Support she received; Overview of the brand; How she was fascinated by skincare and efficacy; Background in maths and science; How cosmetic companies ignore the biological impact; Her experience while launching Stratia; The challenges; Advice for new entrepreneurs; Realizing the potential of her company; Being independent and having a mentor; and so much more.
Join Ramon Vela and Alli Reed as they break down the inside story on The Story of a Brand.
For more on Stratia, visit: https://www.stratiaskin.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.4 | So Stratia is a direct-to-consumer skincare brand |
| 0:25.4 | that's really founded on efficacy above all else. |
| 0:30.0 | So we're really research-driven. |
| 0:32.1 | You know, I personally formulate all of the products myself, |
| 0:37.3 | and I am, you know am so driven by actual scientific backing |
| 0:42.6 | on what ingredients work in what combinations, what specific formula is actually going to make a |
| 0:49.1 | difference in your skin. So the idea is that our formulation informs our marketing and not the other way around. |
| 0:55.3 | So we, you know, trying to stay away from the marketing fads and trends and gimmicks and just creating really effective skin care for everyone, you know, gender neutral, age agnostic, all skin types, tones, you know, so really anyone with skin. |
| 1:18.2 | This episode is brought to you by Omnisand. |
| 1:23.4 | Now, if you're in e-commerce marketing and it feels like those weekly newsletters are no longer enough to power your growth, you're going to love Omnisand. |
| 1:30.2 | Now, Omnisan is an e-commerce marketing platform that goes above and beyond regular email campaigns. So you can actually start increasing your |
| 1:36.1 | sales, not your workload. With Omnysand, you'll be launching pre-built e-commerce automations |
| 1:41.7 | in no time, as well as intuitively segmenting your customers, |
| 1:46.3 | and even trying out SMS or push notifications, all from the same platform. |
| 1:52.0 | The best part, Omnisthen provides an immediate boost to your revenue while staying as easy as drag |
| 1:58.6 | and drop email building, with automated emails averaging up to |
| 2:03.3 | 40% of total email revenue. Join Hallmark, DuCannon, and 50,000 other high-growth brands that |
| 2:12.2 | choose Omnysend to grow their e-commerce businesses on autopilot. Visit Omnisend.com forward slash SOB. |
... |
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