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The Story of a Brand

Stratia - Healthy Skin Backed by Science

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 12 May 2021

⏱️ 37 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, Ominsend, and CartText**

 

In the second half of this Feature, Alli Reed, Founder of Stratia, continues discussing the influence that a person can make in the industry.

She shares the idea of looking at smaller steps that keeps her going in life. Then describes such as clean beauty, authenticity, and efficacy which consumer should understand. Essentially, consumers should not take marketing statements at face value.

The high quality of Stratia products has led to a high return customer rate. This clear doubts regarding US cosmetics in consumer's minds.

We discussed: Importance of having an experienced advisor; Why her business depends on skills and not just the mindset; Her analogy for a sustainable path in life; What consumers should keep in mind; and so much more.

Join Ramon Vela and Alli Reed as they break down the inside story on The Story of a Brand.

For more on Stratia, visit: https://www.stratiaskin.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

*

This episode is also brought to you by CartText.

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Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.1

This is the story of a brand with your host, Ramon Vela.

0:21.4

The main thing I think I would love for people to take away is that a lot of skincare marketing

0:27.8

encourages you to be very afraid that you're using the wrong products, very afraid that you're

0:34.2

damaging your health.

0:35.3

And I think skincare is self-care, it's a treat, but you're

0:40.3

not doing any harm to yourself. As long as you're wearing sunscreen, wear sunscreen, you know,

0:45.3

you don't need to worry about doing it wrong, messing up, using toxic ingredients. Like,

0:51.3

skincare should be fun, find a way to make it fun for you.

0:59.9

This episode is brought to you by Omnisand.

1:04.0

Now if you're an e-commerce marketing and it feels like those weekly newsletters are no longer

1:08.4

enough to power your growth, you're going to love Omnisand.

1:12.7

Now, Omnisan is an e-commerce marketing platform that goes above and beyond regular email campaigns,

1:18.6

so you can actually start increasing your sales, not your workload.

1:23.6

With Omnysand, you'll be launching pre-built e-commerce automations in no time, as well as intuitively segmenting your customers, and even trying out SMS or push notifications, all from the same platform.

1:37.0

The best part, Omnysand provides an immediate boost to your revenue while staying as easy as drag and drop email building,

1:45.7

with automated emails averaging up to 40% of total email revenue. Join Hallmark, DuCannon,

1:53.5

and 50,000 other high-growth brands that choose Omnysend to grow their e-commerce businesses on autopilot. Visit Omnysend.com

2:04.1

forward slash SOB. Again, that's Omnisend.com forward slash SOB and start your 14-day free trial

2:14.8

today. No credit card required.

2:22.1

Hey, don't forget to listen to Part 1 of this amazing feature.

2:24.8

Now, let's get back to the story.

...

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